EVOLUTION OF SPIDERS TIMELINE

Problem: I was assigned the task of creating a timeline that contained seven to twelve datapoints based on a subject of my choice for the Gen Z demographic. Once I chose the subject for this piece, I had to do research on this demographic and the subject so that I could accurately represent the data I wanted to design for. I had to then come up with a medium that could showcase this data for this demographic.

Solution: I chose to make this timeline on a skateboard as Gen Z is one of the most prominent generations currently skateboarding and spiders and other dark visual elements are often found in counterculture designs that cater to this demographic. I chose seven different evolutionary steps of arachnids that are considered some of the most important stepping stones in the evolution of spiders. I chose to represent the timeline as a spider web and decided to use dark, high contrast image treatment of the various arachnid evolutionary steps to create a visually appealing design for the Gen Z demographic. I also created a logo that further enhanced this aesthetic that was also used as a title for this timeline and made a font that looked like blood to number the various datapoints.