TORPEDO SEAFOOD

Identity Design
Original Brand Design

Year
2024

Programs
Illustrator, Photoshop, InDesign, After Effects, Figma

Skills
Brand Identity, Brand Conceptualizing, Photo Manipulation, Interior and Exterior Conceptualization, Motion Design, Advertising, Sound Design, Presenting

These assets were created for my Identity Design class at Milwaukee Institute of Art & Design. The goal of this project was to create an original brand from scratch and deliver a branding presentation that included final logos, business applications, an interior and exterior mockup with multiple levels of hierarchy within it’s signage, a vehicle mockup, and any other assets that would enhance the concept of the brand. We then had to create a motion design ad for Instagram revealing the business. Aside from the requirements, I also created various other advertisements for the brand, additional interior and exterior mockups and a complete brand identity guide to fully realize the potential of the brand.

Problem: Create a brand from scratch, create an identity system, create an interior and exterior, a vehicle mockup, business application mockups (business cards and website), print and mount final logos, create a motion advertisement for Instagram.

Solution: I decided to make a seafood establishment that contained live fishtanks and an immersive atmosphere complete with ambient lighting and aquatic sound design. I wanted the restaurant to be vaguely naval-themed with more of a focus on various underwater tropes such as exploration, immersion, marine zoology, and naval warfare. I wanted the aesthetic of the identity to be clean and direct with a bold undertone to it’s wording and messaging. I also really wanted to focus on the immersion aspects of the brand and made sure that the interiors were very experiential and that the exterior was unique and marine-like. I followed that same philosophy for the advertisements I created, essentially finding unique ways to immerse the viewer with a 3D advertisement, a live fish tank experiential display, a vehicle with screens that advertise the brand, and a website mockup that is reminiscent of the seafloor.