DENDROBATES FLAVORED CERVEZA

Problem: I tasked myself with creating an original brand so that I could bolster my portfolio and have more experience under my belt. I wanted to start by creating a concept that would lead to creating a packaging design project that would allow me to enhance and showcase my packaging skills, illustration skills, advertising skills, and mockup skills.

Solution: Knowing that poison dart frogs come in many different colors, I decided to use various types of poison dart frogs to represent different flavors of beer. Once I came to that conclusion, it allowed me to conceptualize the name and origin of the brand, the aesthetic of the packaging, and the way that the brand could present itself through advertisements. Because the scientific name for poison dart frogs is ‘Dendrobates’ I decided to use that as the official name of the brand since it naturally encompassed the different species that represented the different flavors of beer. I also chose to represent many aspects of the Amazon Rainforest as this is primarily where these frogs are found and it gives it a unique aesthetic. Additionally, I chose to make the brand based in Argentina where many species of these dart frogs are found and decided to incorporate the Spanish word for beer ‘cerveza’ as a cultural nod. Ideally this brand would be launched with authentic Argentine cultural values and input guiding the direction of the brand’s messaging and goals. In addition to it being a beer brand that would ideally create great tasting beer, I think it could spread awareness about deforestation and the endangerment of many of the animals located in the Amazon, potentially donating proceeds to conservation in these beautiful remote locations.